Website & digital experience
Connecting WOTSO's digital front door to the business behind it
Livmore completely redesigned and rebuilt WOTSO Workspaces' website, creating a modern customer-facing experience connected directly with the systems running the workspace business.
- Client
- WOTSO Workspaces
- Project type
- Website, integration and automation
- Industry
- Coworking and flexible workspace
- Relationship
- Major rebuild around 2022
What we did
- Strategy
- UX/UI
- Website design
- Development
- Hamlet integration
- CRM integration
- Booking and enquiry automation
- SEO
Context
Operations and the front door are the same business
A workspace network's website is not a brochure. It is where a prospective member chooses a location, understands what a membership includes and starts an enquiry that operations then has to pick up. Livmore worked on both sides of that line for WOTSO, which is the reason this project is worth showing separately from the Hamlet story.
What Livmore did
Strategy, design, build and the systems behind it
Livmore covered strategy and UX, full visual design and complete website development, including location and workspace discovery. Website forms were integrated with the Hamlet CRM, with automated lead capture, automated responses and booking and enquiry workflows, alongside SEO and discoverability improvements and ongoing optimisation and support.
The important bit
The website is not a separate marketing layer
Rather than treating the website as something that sits apart from the business, Livmore connected it with Hamlet so enquiries and customer actions could flow into WOTSO's operational systems without staff repeatedly moving information between platforms.
What changed
Better discoverability, more enquiries, less manual handling
The rebuild improved WOTSO's search visibility and online discoverability, generated more enquiries and automated significant parts of the lead journey from the public website into workspace operations.
Still to confirm with Livmore
This page deliberately stops here rather than filling the gaps with copy nobody has verified. Send these through and the case study can be completed.
- Screenshots we are permitted to publish: homepage, a location page, the enquiry or booking experience, mobile, and optionally the Hamlet interface alongside the website